Paid Social Associate

JOB DESCRIPTION

Position Summary:
We’re looking for a data-driven, highly motivated Paid Social Advertising Contractor to help manage; execution for paid social platforms, and any other new advertising channel needs.
What you'll be doing:
Help manage the day-to-day of BILL’s paid social, LinkedIn, Facebook, Reddit, optimizing for lead and pipeline generation
Identifying trends in our own data, utilizing tools like platform data, Salesforce, and Tableau, as well as in the market, to optimize spend and performance-based insights
Spending time in accounts setting up and optimizing campaigns, ad sets, audiences, ads, bids, exclusions, A/B tests, and more
Assisting other paid managers in various paid platforms by executing tasks, campaign maintenance, pulling data, analyzing reports, and enhancing performance
Help oversee campaign budgets and performance for all paid advertising channels
Staying up to date on product releases, betas, marketing trends, strategies in the industry that can benefit advertising channels
Analyzing reports, data, performance trends and recommending the necessary changes to work towards improving performance
Qualifications:
Minimum 3-5 years of experience managing paid social; LinkedIn, Facebook, and other social accounts.
Practical knowledge and understanding of paid social platforms (Facebook/LinkedIn), how to setup campaigns, create audiences, and strategize.
Analytical and quantitative skills; bias towards data-based decision making
Excel/Google Sheets experience in data manipulation and analysis
Experience with Google Analytics
Experience in landing page optimization, ad, and A/B testing to drive conversion improvements
Ability to multitask, balance, and juggle responsibilities in a fast-paced environment
Willingness to assist on different projects, accounts, and campaign needs
To stand out:
Experience specifically in B2B marketing - ideally SAAS
Experience in FinTech or the financial/accounting industry
Experience with CRM systems - especially Salesforce
Experience with Enterprise reporting and BI tools - especially Tableau