Marketing Enrollment Coordinator

JOB DESCRIPTION

We are currently seeking seeking a dynamic and energetic Marketing & Enrollment Coordinator to join our team. In this role you will be responsible for driving enrollment growth and enhancing our community presence across our 8 childcare centers in Northeast Ohio. 
Job Summary
The Marketing & Enrollment Coordinator will oversee the entire enrollment process, execute strategic marketing initiatives, develop training programs for staff, and leverage data to drive decision-making—ensuring our centers provide outstanding experiences to prospective families. This person possesses exceptional people skills and brings strong expertise in marketing, training, and data analysis.
We offer competitive pay ranging from $20.00 to $22.00 per hour (depending on experience and credentials) in addition to an industry-leading benefits package, underscoring our commitment to attracting and retaining top-quality educators and supporting staff members. 
Responsibilities
 
Oversee and optimize the entire enrollment process, transforming inquiries into enrollments through seamless experiences and data-driven strategies.
 
Develop and execute multi-channel marketing campaigns across social media, Google Ads, and community events to boost our visibility and attract new families.
 
Craft engaging content for social media, showcasing our unique programs and vibrant community.
 
Analyze enrollment data and marketing metrics to identify trends, opportunities, and areas for improvement, ensuring maximum impact and ROI.
 
Develop and implement training programs for center directors and staff, empowering them with best practices in customer engagement and service excellence.
 
Build and nurture relationships with local businesses, schools, and organizations to enhance our community presence and partnerships.
 
Utilize CRM tools to track customer interactions, manage the inquiry-to-enrollment pipeline, and make data-driven decisions.
 
Enhance our online presence through SEO strategies, ensuring we rank high in local search results and stand out to prospective families.
 
Coordinate billing processes, address voucher delays, and ensure financial procedures run smoothly.
 
Collaborate with the owners to develop and maintain a comprehensive marketing dashboard that tracks key performance indicators.
 
Requirements
 
1-3 years of experience in marketing, customer service, or sales
 
A passion for all things marketing, especially in digital and community outreach. You thrive on creativity and innovation.
 
Strong analytical skills with the ability to interpret data and translate insights into actionable strategies.
 
Experience in developing and delivering training programs that empower teams and drive results.
 
Exceptional interpersonal skills with a talent for building relationships and engaging with diverse communities.
 
Proficiency with CRM systems, Procare, IntelliKids, and digital marketing tools.
 
Excellent verbal and written communication skills with a flair for crafting compelling content.
 
A proactive approach with the ability to work independently, manage multiple projects, and drive initiatives forward.
 
Ability to collaborate effectively with owners and staff across all centers.
 
Bachelor's degree in Marketing, Business Administration, Communications, or related field a plus
 
Benefits
Insurance/Benefits
 
Paid Parental Leave
 
Medical, Dental and Vision
 
FMLA
 
Short Term Disability
 
Paid Life Insurance/supplemental
 
401(k) program retirement savings w/company match 
 
Employee Assistance Program (EAP)
 
Paid Holidays
 
Generous (PTO) Paid Time Off
 
Discounted Child Care 
 
Health and Wellness Benefits:
 
Comprehensive Medical, Dental, and Vision Coverage
 
Short Term Disability Insurance
 
100% Employer-Paid Life Insurance
 
Financial and Retirement Benefits:
 
401(k) Retirement Savings Plan (with up to 3% Company Match)
 
Employee Assistance Program (EAP)
 
Work-Life Balance:
 
Paid Time Off (PTO)
 
Paid Parental Leave
 
Paid Holidays
 
Family and Medical Leave Act (FMLA) Leave
 
No Weekend Work
 
One-Hour Lunch Breaks
 
Workplace Perks:
 
Heavily Discounted Child Care
 
Referral Bonus Program (New Family & Staff Referrals)
 
Complimentary Company Apparel
 
Free Coffee, Tea, and Snacks
 
We invite you to apply to be a part of our dynamic team!